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A Day In The Life Of PFI Western Store

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About PFI Western Store
PFI Western Store was started in 1975 as a feed business selling horses, cattle and veterinary supplies. The business owners were all cattle and horse ranchers and had a passion for the lifestyle. Over time this passion grew to selling cowboy boots, western clothing, cowboy hats and saddles and tack. Today the mission remains the same, we hire people who have a passion for the lifestyle and are active horse and cattle ranchers. Today the business provides two shopping outlets a retail store and online website to shop from with in-store pickup. We offer hat shaping, boot repair, saddle and tack repair and have our own exclusive BootDaddy collections of custom designed boots.Our store is located in Missouri.
Our employees here love working with us and many of them have been here for over 10 years.
A typical Day In The Life Of PFI Western Store
We have lots of locals and tourists shopping in the store. We meet people from all over the country and expect our team to give the best most personal shopping experience. You will be greeted when you walk through the door offered fresh brewed ice tea, you can sample moonshine from our Bootdaddy Saloon. You can even bring your horse to the store for a saddle fitting.
About PFI Western Store’s Marketing 
We mainly use the following marketing methods to promote our business:
RFD TV, Billboards, Radio, TV, Email Marketing, Social Media, SEM and our own website which you can find here:
Challenges Faced By PFI Western Store
We are a customer focused company and expect to be able to provide the best customer service possible. Some challenges arise out of that mission. With increased customer expectations created by companies like Amazon 2-day shipping  and free shipping it is challenging to find ways to economically meet these increase customer expectations.
Future Plans
PFI will continue to expand its market presence online and in-store. We will focus on expanding our BootDaddy products offering which now includes cowboy boots, hats, caps, fragrances, moonshine, candles, t-shirts, hoodies, jewelry, jeans and western shirts.

PFI Western Store’s Thoughts On The Equine Industry
Ours is very competitive with a lot of big players that buy out the smaller companies. Competing with giants like Amazon and the increased customer expectations like 2 day shipping for free will remain the biggest challenges.
What They Love About Their Job 
We love our customers and product brands. Many of our sales associates have built relationships with customers and have become their personal shoppers over the years. Each day we meet new people from all over the country .
Find PFI Western Store On Social Here: 
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