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How to Sell Your Horse Fast

When you're selling horses, the ad you place is key. You want to make sure it's appealing to buyers and stands out from the competition.

In this guide, we will teach you how to write the perfect ad for your horses on We'll give you tips on what to include, how to format your ad, and more. So whether you're just starting out or have been selling horses online for years - read on for some helpful advice!

1. What is an ad and how does it work on
2. How to write the perfect horse ad description
i) Title
ii) Details
iii) Description
3. Adding images to your ad
4. Horseclicks's top tips on how to place a successful ad
5. Final thoughts

What is an ad and how does it work on

An ad is a way for you to promote your horses, tack or other equine-related items for sale on - all for free. When someone clicks on your ad, they will be taken to your listing page, where they can learn more about the horse or item and contact you if interested using your phone number or email address provided.


How to write the perfect horse ad description makes placing an ad super easy, but there's always room for tips and tricks to improve.


We recommend keeping this super simple, with only the most relevant keywords. For example:

  • Chestnut Rabicano Arabian Mare
  • Friesian Cross - Safe Trail Ranch Gelding
  • 2015 Pure Andalusian Bay Mare
  • Mini Appaloosa Falabella Blend Foal


Luckily, HorseClicks has a handy details section that you can input the details of your horse into to create an information-filled ad.

Ensure you've selected the relevant disciplines that apply to your horse - this could be whether the horse is gaited, beginner, experienced and so much more.

In this details section, it's a good idea to fill in optional fields, such as temperament, to let your buyer get a feel for the horse you are selling.


Your ad description is your opportunity to give as much information as you can about your horse. We would suggest including the following:

  • Age
  • Height
  • Any abilities the horse has
  • Markings
  • Reason for selling (if applicable)

If you're still stuck, check out our example ad below:

"Lucky is a beautiful chestnut Rabicano Arabian mare who is great for endurance races. She's 5 years old and is the perfect horse for anyone looking to get into competitive racing.

She's also good for trail rides and has a calm temperament. Lucky loves attention and will come to you anywhere in the field. She is also super easy to catch. 

Please feel free to call or message with any questions that you may have about Lucky."

Adding images to your ad

Adding high-quality photos to your advertisement is crucial in the sale of your horse. Here, potential buyers can see exactly what they are purchasing.

Photos to include:

  • A full body shot
  • Up-close headshot
  • Any jumping or riding photos
  • Any photos that show off your horse's strengths or personality

If you have any riding or jumping videos, you can upload these to YouTube and paste the link in your ad, to further show off your horse.

Horseclicks's top tips on how to place a successful ad

  • Be clear and to the point
  • Be honest about any issues your horse may have
  • Don’t use block capitals, which make the advert harder to read
  • Avoid common clichés, such as ‘first to see will buy’

Final Thoughts

You're now well on your way to list your horse to reach thousands of potential customers on our classifieds site! We hope it's a speedy selling process and your buyer finds their dream horse for sale. boasts 150,000 monthly visitors looking to buy and sell horses all across the USA, with thousands of horses for sale it's the easiest way to sell your horse, today.

Team HorseClicks
Published on 23-03-2022