Equestrians invited to take survey about how they care for their horses
There are more than 40,000 horses in New Jersey, and American Horse Publications (AHP) wants to know how horsemen use and care for them.
AHP has launched its second Equine Industry Survey to gauge trends in the U.S. equine industry. The AHP Equine Industry Survey is being sponsored by Kentucky Equine Research, Merck Animal Health, and Pfizer Animal Health.
In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering Plough Animal Health and Pfizer Animal Health. Upon its conclusion on Jan. 31, 2010, 11,171 usable responses were collected. This completed the largest-ever equine industry survey of hands-on horse industry participants in the United States. AHP will strive to exceed that number with the current survey.
As in the previous survey, the purpose of the 2012 survey is threefold. The first objective is to obtain information regarding past, present, and expected future participation in the equine industry. The second objective is to identify which issues currently facing the equine industry are perceived as being most critical to those who own or manage horses. The third objective is to analyze issues pertaining to horse health. In addition to questions on vaccines and de-worming, the 2012 survey includes questions relating to nutrition, feed and nutritional supplements.
Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States.
This study is anonymous; no one — not even members of the research team — will be able to associate information that is given with responses. When the survey results are tallied, only aggregated results will be presented.
See americanhorsepubs.org for results of the prior survey.
To take the 2012 AHP Equine Industry Survey, go to horsesurvey2012.com.
The survey closes May 15.
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